In House Branding


In the early 1950's, as marketing and own branding became more and more the norm and the new way forward for businesses; the brand name ‘Dancing Girl’ with an image of a burlesque-type /’Tiller Girl’-esque dancer was registered and adopted as the company brand. The ‘Dancing Girl’ trademark has, more or less, been in constant use since then.

When ‘tights’ and ‘pop socks’ were invented in the 1960's nylons and stockings sales declined and fell out of favour with the younger ‘hip’ girls and, gradually, over the decades, they have declined further resulting in tights sales far outstripping those of stockings.

During the ‘60s and the ‘70s as the business progressed into other sectors of the ‘rag trade’ other in-house brand names were developed and they also became strongly associated with Pak Nylon Hosiery Co. These included ‘Gear’ and ‘West One’ for knitwear, leisurewear and fashion clothing.

From 1980 onwards the ‘Dancing Girl’ brand was updated several times and became ‘DG by Dancing Girl’ --- as there had been a strong fashion industry movement towards using initials of brand names rather than the full wording.

We were recently responsible, in the main, for the mad fashion craze for neon tutus and all the matching accessories which were pioneered under the ‘Dancing Girl Lifestyle Accessories’ label. We found from customer feedback that our brands were being talked about on Facebook and were being tweeted about on Twitter.

When we took over Sharma Hosiery Co, in 2005, we also took over their brand(s) such as ‘Golden Key’.

The Pak Nylon Hosiery Co name is synonymous with these brands and as Britain's leading wholesale hosiery stockist.

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